Hi! My name is Lindsay Simons.
I'm a Digital Content Manager + UX Advisor @Insurance Healthcare
With a MA in Communications and 9+ years of experience working in digital content and UX strategy on both Cigna.com and Aetna.com domains,
I create clear, intuitive web experiences that help customers navigate and understand their healthcare needs.
UX and SEO Content Strategist
-
Leading UX content strategy for complex healthcare experiences, including microcopy, workflows, authenticated journeys, and accessible mobile-first content.
-
Driving enterprise SEO, AI Search, AEO, and semantic search optimization for high-visibility digital experiences.
-
Building scalable content systems and governance frameworks in collaboration with stakeholders, UX, SEO, AEO, analytics, compliance, product. brand and marketing email campaign teams.
About me
To learn more about my skills and experience, visit My Portfolio.
Or, you can check out my resume and LinkedIn profile page here.